The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
Read and Download Ebook The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of success
This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.
This fifth edition—the most extensively revised edition yet—includes:
- Dozens of compelling case studies with revisions
- Real-world examples of content marketing and inbound marketing strategies and tactics
- A fresh introduction
- A new chapter on sales and service
- Coverage of the latest social media platforms, including Periscope, Meerkat, and Snapchat
The New Rules of Marketing & PR is an unparalleled resource for entrepreneurs, business owners, nonprofit managers, and all of those working in marketing or publicity departments. This practical guide shows how to devise successful marketing and PR strategies to grow any business.David Meerman Scott is a marketing strategist, bestselling author of ten books—including three international bestsellers—advisor to emerging companies such as HubSpot, and a professional speaker on marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two publicly traded US companies and was Asia marketing director for Knight-Ridder, at the time one of the world's largest information companies.
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott - Amazon Sales Rank: #6537 in Books
- Published on: 2015-10-05
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.30" w x 6.00" l, 1.24 pounds
- Binding: Paperback
- 480 pages
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott Review “If there is only one book out there that the marketing departments have on the must-read list, this is it…….for those wading into social media space, give this a read and pass it along to your in-house head of comms for maximum benefit” (Entrepreneur Middle East, January 2016)“an essential reference book that offers value to all working in this field…..for seasoned professionals it offers an excellent benchmark for a range of marketing channels” (B2B Marketing, February 2016)
From the Back Cover
Grow your business with the fifth edition of this modern business classic!
The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated and revised to retain its place as the top marketing and public relations book available. Learn the latest tools and techniques to communicate with buyers directly and in real-time, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this one-of-a-kind guide offers actionable strategies that can be implemented immediately. In this completely revised and updated Fifth Edition, David Meerman Scott offers fresh examples of success from organizations around the world; delivers revised and expanded information on techniques like Inbound Marketing, Content Marketing, and Newsjacking; and offers the latest on social networks such as YouTube, Twitter, Facebook, Instagram, Snapchat, and LinkedIn. The New Rules of Marketing & PR gives you the inside track to gain attention for your product, service, or idea at a fraction of the cost of traditional marketing and PR programs.
"When I read The New Rules of Marketing & PR for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them." —Brian Halligan, CEO, HubSpot; coauthor of Inbound Marketing
"David is informative, entertaining and inspiring! No one knows more about new ways to reach buyers. The groundbreaking strategies in this book reinvent the way entrepreneurs engage the marketplace and grow business." —Tony Robbins
"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition." —Publishers Weekly (starred review)
About the Author
DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. His books open people's eyes to the new realities of sales, marketing, and public relations. David's popular blog, advisory work with fast-growing companies, and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
Where to Download The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
Most helpful customer reviews
16 of 16 people found the following review helpful. One of the most insightful modern marketing books ever written! By Andrew Davis It's been something like six years since I bought my first copy of The New Rules of Marketing and PR and I knew it was time for an update. There are very few books that stand as a reference on my bookshelf (yeah, a hard copy), and this is one of them!The fifth edition of The New Rules of Marketing and PR is a gem. David covers all the things I expected to be updated including new social platforms like Periscope. There are new case studies designed to help everyone from executives to interns get a clear and compelling understanding of the digital universe and how they can put it to work for their organization. Marketing and PR professionals will find this new version as refreshingly insightful and useful as the last. The book's delicate balance between strategic insight, tactical execution, and masterful storytelling keep it hype-free and simple - which anyone can appreciate.In short, there aren't many books I recommend you own a physical copy of (as opposed to an electronic edition) but this is one of them. You'll find yourself referencing it for the next year (or at least until David Meerman Scott releases the 6th edition.)Thanks, David, for updating one of the most useful books for the modern era of marketing!
10 of 10 people found the following review helpful. Tired of social media books with all fluff and no meat? Try this on for size. By Mark Amtower Tired of social media platitudes and want some ideas you can use READ THIS BOOK. David has tons of real life examples on how social media works for business, consumer, non profit and more: where it works, how it works and how it can work for YOU.I now have all five editions of this book and like the first four, this one will soon be filled with my post-it flags, sidebar notes and the "action list" I create for myself while reading.Don't just get it- use it!
8 of 8 people found the following review helpful. David explains "agile marketing" techniques By Steve Johnson I admit it. I'm a David Meerman Scott fan. I've read all of his books and every edition of The New Rules of Marketing & PR. This new 5th edition brings new examples, new social media tools like Periscope, and ways to integrate marketing with sales.I've used many of David's techniques in my own business--using my blog to expand my thought-leadership presence, using Twitter to bring more people to my blog posts. And my own book started one blog post at a time, using the "new rules" to get customer feedback and real-life stories to hone the content.I think of The New Rules of Marketing and PR as "agile marketing." We all want to be more nimble and more in-touch with our markets. David shows you how!
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, by David Meerman Scott
